Just to end on a positive note... :)

I thought since it's my final blog, I'd leave this page with a link providing the music video we had listen over and over. I now give you the pleasure of replaying it non-stop and let you enjoy it as much as we did.

*sarcasm is hard to present through text*

Q2 - How effective is the combination of both my products.

This is a short video of my answering questions which where asked to me.

q4

These are some feedback about my ancillary work

Faysal on Prezi

During the process of making and planning of the music video and my ancillary work, and getting feedback through out the process it's taught me that theories of conventional pop music videos are essential to an effective music video to my target audience. I have learnt from my feedback that I may have given the wrong impression of my artist when looking back at my ancillary work, since I started off this project trying to show the artists upcoming to greatness, I already set him on a level where here almost seems fully established with the colours and the the style going against the conventions of a R&B upcoming artist album cover. Though this isn't an issue I would have liked to keep to my original plan, but presenting my artist in this way just like Drake has been in his "Take care" album, could be beneficial to broaden my fan audience .

q3

Also used such programs as IshowU, whilst evaluating to record youtube clips and so I could do voice overs to comment and review about why it would be relevant to my own work. I used Final cut pro to edit the actual music video, along side using such technology as, Adobe Photoshop Elements for my ancillary work.

Followed onto used the MACS to used GOOGLE to find out details about our desired locations to film and we did this by using google street view/map and Facebook to find out contact detail for our desired venue to film in (canopy). And managed to talk all about this upon the technology most used to track my progress on BLOGGER.

q1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

This screen grab is taken from the the music video "Drake - Headlines" this is the iconic scenes within the music video, this frame shows a group of Drake's friends around a table, drinking wine and on a very luxurious looking background and props. We also in our music video used this technique to present our artist to be rich and successful and did the same thing.

One of the theories we used to assure we had features assured for a good pop music video is the direct contact with the main artist looking exactly in the camera. we also had a series of edits of the artist, we had angles of our artist, this was done as much to the beat, this is following Carole Vernails theory that music videos have more frequent edits on the beat.

Whilst planning out music video, we as a group decided we wanted to show the transition of our artist going through a street artist look to a very established rich look, however we took in consideration Andrew Goodwin's theory about lack of traditional narrative in pop music videos. 

In the video "Drake - Forever", we used the scene where Lil wayne is rapping, however the whole scene is almost tinted in a red light, to grab attention and emphasise being almost like being in VIP club style atmosphere.

This is a shot of our artist playing pool. We tried to present power by him being the centre of attention just like Dolla in his music video.

My inspiration for my ancillary work from a range of artist and researching the connotations of fonts and colours which would give my artist the correct profile what we have created for him.

This is the drake "Take care" Album, drake is a rap artist, usually associated with his grand wealth, his celebrity rapper friends such as Lil wayne. This album has a colour scheme of gold and bronze, a sign of wealth and power. This is what I wanted to have on my album cover to have a similar effect. So took a similar approach on front colour.

Whilst looking for inspiration for my ancillary work (digipak), I wanted to do something innovative, and slightly different to what R&B album art formation would have, so I took inspiration from the "The hold steady" album art. I took the text formation on the back of the digipak. It allowed me to not destroy the actual background of the digipak by taking minimal space, and looking clutter free and it's different and this is how I challenged the convention of a R&B digipak format.

This is my back panel, it obviously varies from my original plan, when doing the pitch to the class. I realised that many people where adding some kind of effects or visual effect to make it stand out, so I start playing around with this background adding and reducing tint, temperature and all the works. Then it came to me if I had almost had this panel effect added, so I changed the original background colour, and then copy pasted the original image on top, and divided them.

And what this allowed me to do is follow some conventions such as keeping this Golden outline which connotes a sense of wealth and quality which I want to be associated with my artist, this is what drake done. I also wanted the visual effects and the bright city to grab the attention rather than the artists face, to promote the kind of music he would be playing and the kind of character he is from first glance. 

For my inside panels of my digipak, I keep the consistency with edits, which most album art have, however where I challenged the conventions is where my CD holster, I didn't just leave it blank or plane or dull, I thought personally this was a great opportunity to ad a vital image which would contribute to my artists overall profile, I kept the consistency of them, of a busy city.

The advert consisted of the same font from the album cover and I wanted to keep it consistent and I wanted to keep the background black so it would be a clear contrast and it would stand out which is the initial purpose. I made the image of the artist the centre of attention and kept the text formation simple because I wanted to to deliver the message and be attention grabbing rather than confusing and hard to read and make sense of everything. I followed the rules of thirds, making sure the image was in the right position.

q1

Feedback about Digipak, and advert

What do you think worked well within the Digipack?
Like the way portrayed the city, and how it followed a consistent theme.

What do you think about the Font colour?
Matches the jacket colour from the artist and it stands out from the background.

What do you think that could be improved?
The availability, have it more available at different places.

What do you think about the CD holster?
Likes the theme about the round about, giving that feel of the busy city.

What do you think worked well with the Advert?
It’s simple & effective.

-Abde

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What do you think worked well within the Digipack?
Colours works well with the genre. And know what to expect from the artist.

What do you think about the font colour?|
Font colour goes well, and it’s clear.

What do you think that could be improved?
don’t change it, it might ruin it.

What do you think about the CD holster?
Looks professional.

What do you think worked well with the advert?
Goes well together, and it’s simple.

-Habib

What do you think worked well within the Digipack?
Looks professional. The tile effect looks good at the back panel.

What do you think about the font colour?
Matches the Jacket and works well.

What do you think that could be improved?
Nothing, looks good.

What do you think about the CD holster?
It looks really good.

What do you think worked well with the advert?
it looks busy and it works well with the black baground.

-Sanchita

Record Label Design

Here is a record label design I made in photoshop.

Font colour

This is the drake "Take care" Album, drake is a rap artist, usually associated with his grand wealth, his celebrity rapper friends such as Lil wayne. This album has a colour scheme of gold and bronze, a sign of wealth and power. This is what I wanted to have on my album cover to have a similar effect. So took a similar approach on front colour.

Researching other Digipaks & progress on my digipak.

Whilst designing my digipak, and when it came down to formatting the track list I wanted to do something different, so I took inspiration from the " The hold steady" Album digipak version. At the back panel they have something very similar.

This digipak had some interesting idea's especially when it came down to formatting text and I really like it, it gave a sense of style.

Progress on digipak part 2 !!!

   













Adding the golden boarders, to connote wealth and it adds a quality effect, as well as outlining my front and back panel picture. I am trying to keep a consistent colour theme.

This is the Digipak code, I could have uploaded from resources however, because it was white, so for me to follow a consistent colour theme I done it my self.

Progress on digipak!

This is my back panel, it obviously varies from my original plan, when doing the pitch to the class. I realised that many people where adding some kind of effects or visual effect to make it stand out, so I start playing around with this background adding and reducing tint, temperature and all the works. Then it came to me if I had almost had this panel effect added, so I changed the original background colour, and then copy pasted the original image on top, and divided them.

Photoshoot of Rhymes

Planning: Mock up....!

 This is my front and back panel. I made sure I had a large image of the artist, large bold fonts and sticker saying "hit single" I will increase the font size and make sure the colour of the background is blue / grey / black. The back panel will have the track list, all the conventional stuff such as bar codes.

The inside cover I will have the image from the music video we made, however I probably will put an effect upon it so gives that artistic feel to it, the CD area, I will put an image of the city and make it transparent to a certain %, like most CD's have in that area, it's a convention.

The advertisement, will have a blue theme followed from the front panel colours, however I will also have the image of the album up there, as well as tour dates however after talking as a class, I found out the quotes and tour dates won't be found on the same advertisement poster. I will also have another image with the album name and a logo of HMV where it can be bought.

Ancillary design activity