Planning for Music Video: How orignal artist promote their brand

 The original artist uses his own YouTube channel to promote his new video's and his other social networking websites such as myspace. he also gives links to blogs and promotes him self by giving competitions where viewers can participate and win items.

To increase the views on TV he has also promoted the number of a channel on TV and the number what to text to promote it number 1, also other information such as Hotmail address. and notifications of official release, and if anyone has to get hold of his management team he has provided a number and email, and for parties or promotional reasons he has a bookings address where people can book him for venues. he also has a facebook fan page so his fans can be updated at all times.

Another thing the original artist has done, is that he is selling his own brand of clothing, this is a good way to make money whilst there is a high risk of the songs he makes to be downloaded without being bought.