PLANNING: Post an analysis of the original video for your song choice stating clearly how your video will differ.

Here is the video for Jelluzz - It's my city. Our first impressions of the video, was that it lacked a cpeed to keep the audience engaged, the camera positioning at times, were really at a standstill. In our video, we will reverse this aspect and attempt to keep the camera and what happens in the shots constantly moving, with a range of jump cuts, quick edits, slow motions and other effects available for us to use. The concept of our video, will be based upon the transition of a London youth from an estate in to becoming wealthy young man, that lives life by his own rules, partying and enjoying what London has to offer at night. We want to make London look vibrant and a buzzing social environment.

We want to include a range of locations, to illustrate London's vibrancy, we also want to sell and emphathise the riches that our artist has, we will have a lounge scene, to scenes of London landmarks, such as, Canary Wharf and the City and possibly, a Luxury sedan vehicle.